Monday, May 27, 2013

Google Penguin Update Goes

Cutts said that the Penguin 2.0 update was designed to target spam that is classified as black hat. Google believes that this is going to impact a larger portion of spam than what the original Penguin as well as the previous updates has been able to accomplish. While the previous version of Penguin would really only look at the home page of a site, Cutts has hinted that the new generation of Penguin goes much deeper and has a really big impact in certain small areas of a website.

About 2.3% of English-US queries are affected to the degree that a regular user might notice. The change has also finished rolling out for other languages world-wide. The scope of Penguin varies by language, e.g. languages with more webspam will see more impact.”